The Marketing Club’s RMIT Partnership to Connect Students with Professionals | LBBOnline

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The Marketing Club’s RMIT Partnership to Connect Students with Professionals
13/07/2026
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13/07/2026
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The organisation is bringing its community into the classroom for the first time, announcing a partnership with RMIT University last week, LBB’s Tom Loudon reports

The Marketing Club’s first-ever university partnership with RMIT will address emerging technologies and skill gaps in the industry and give marketing students direct access to professional opportunities before they graduate

As marketing continues to evolve through AI and new technologies, the partnership will connect students with almost 18,000 marketers across Australia and New Zealand through mentoring, networking events, industry panels and career opportunities, helping bridge the gap between the classroom and the workforce

Senior marketing lecturer at RMIT University Daniel Rayne told LBB a genuine “understanding of the world of work” is the partnership’s most tangible career outcome for RMIT students

“This partnership is incredibly unique in that it moves beyond industry-related class projects to really understanding career management in practice

“For students, this means gaining critical insight into what it takes to actively shape their careers starting now

“It means they can hit the ground running … [leaving] not only with disciplinary knowledge, but also with the career management skills and, most importantly, the confidence needed to contribute effectively from the moment they enter the workforce.”

RMIT students will connect with TMC’s community of marketers across Australia and New Zealand through networking events, mentoring, educational panels, and career opportunities, while TMC members will have the opportunity to mentor emerging marketers, share their expertise and help shape the industry’s future talent

The partnership is TMC’s first official collaboration with a university, aligning “strongly” with RMIT’s Applied, Authentic, and Active pedagogy. The Marketing Club founder, Chanel Clark, told LBB that students will gain direct access to one of Australia’s largest communities of marketing professionals

“Rather than waiting until graduation to start building a network, they’ll be immersed in an active industry community where they can build meaningful relationships, attend events, learn from senior marketers, access mentorship and discover career opportunities while they’re still studying,” Chanel said

“Those connections can significantly accelerate their transition from university into employment.”

The partnership is designed to complement RMIT’s curriculum, with success measured by student participation, engagement in industry activities, and stakeholder feedback.Work-ready, Chanel said, means graduates enter the workforce with more than technical knowledge

“They understand how marketing teams operate in practice, they’re confident in building professional relationships, they’re aware of current industry trends and technologies, and they’ve already begun establishing a professional network,” she said

“They don’t just graduate with a qualification, they graduate with industry exposure, valuable connections and a clearer understanding of the realities of a modern marketing career.”

Industry input from The Marketing Club will inform curriculum activities, assessments, seminars, and networking opportunities, which Daniel believes will ensure students engage with the industry in meaningful ways throughout their studies

“RMIT’s Career Development Learning framework provides the foundation for embedding this partnership within the program,” he said. “This is where the partnership really comes to life.”

“Success will be measured by students feeling confident they have a clear career direction and the skills needed to pursue it

“AI and emerging technologies are changing the workplace, but one thing remains constant – knowing how to prepare for career success,” Daniel explained

“This partnership acts as the perfect bridge between a university degree and employment by helping students develop practical career management skills … it’s a critical step in career preparation that is often overlooked in higher education.”

Chanel added, “Marketing is evolving faster than university curricula can traditionally keep pace with

“This partnership helps bridge that gap by exposing students to the real-world conversations, tools and challenges shaping the industry today

“Students need more than a qualification when they graduate; they need relationships, confidence and a genuine understanding of how our industry works. That’s exactly what this partnership is designed to create.”

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